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Association of Finnish Travel Agents
Vilhonkatu 4 B
00100 Helsinki
09 4133 3500

Heli Mäki-Fränti
Managing Director
09 4133 3550

Päivi Laatikainen-Mattsson
Deputy Director, lawyer
09 4133 3540

Jenny Pihlström-Odrobinski
Coordinator  - 
Events and Membership Services
09 4133 3520

Jenni Kemppainen
Coordinator - 
Training and Communication
09 4133 3530

Association of Finnish Travel Agents AFTA

The Association of Finnish Travel Agents (SMAL / AFTA) is a consortium of 180 travel agencies, tour operators and incoming agencies that drives its members’ interests in relations with public authorities, legislators as well as in the field of domestic and international organizations. Total sales of SMAL / AFTA member companies in 2018 was amounted to over 2.0 billion EUR, which is about 95 % of the sector’s total sales in Finland. SMAL / AFTA members employ at home and abroad a total of about 2500 people.

Founded in 1940, the trade association’s international member network now includes more than 110 other travel and tourism companies and entities such as transport companies, accommodation providers, domestic and foreign tourism offices, travel and tourism industry educational institutes, travel consultants, travel media and technology companies.

MATKA Nordic Travel Fair, Northern Europe’s largest travel and tourism event is commissioned by AFTA.

The benefits of being an AFTA member 

  • Be part of a trust-based network together with all significant travel companies in Finland
  • Counseling in questions concerning law and taxation issues
  • Visibility in the member roster and the AFTA website
  • Access to our annual meetings and events which are an excellent opportunity for connecting and meeting people
  • Educational events for reduced price
  • Possibility of joining the MATKA travel fair in our joint stand
  • Possibility to join the AFTA Rail&Road/Sea show as an exhibitor (an annual exhibition tour with 40 other exhibitors in four different cities)


Application for associate membership:



For more information about our services and membership, please contact our office or by phone +358 9 4133 3500

AFTA members

List of full members

List of associate members