Global Travel Forum 2026

SMAL in HEL is now the Global Travel Forum! SMAL in HEL is being renewed and will now be known as the Global Travel Forum. The event will be held at the Scandic Marina Congress Center, Helsinki, on September 15, 2026, from 3:00 p.m. to 7:00 p.m.

The industry’s own B2B sales event has been held since 2010 and has established itself as the kickoff event of the fall season among travel industry professionals. The SMAL office will continue to handle the practical organisation of the event, but it will be produced in collaboration with Discover America Finland, the Finnish Business Travel Association (FBTA), and PATA Finland Chapter.

Exhibitors: Air Baltic Corporation | Bob W Technologies Finland | BWH Hotels EMEA | Finnlines | Icelandair | Interopa Holidays | Polish Tourism Organisation | SALLEY The Destination Agency | SAP Concur | SAS Scandinavian Airlines | Tallink Silja | TBO.COM | Travel Experts Sweden | Turismo de Portugal | Viandante Events | Viking Line | Visit Estonia |

You can find more information about the exhibitors from our Finnish website.