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Ethical Guidelines of The Association of Finnish Travel Industry

On October 12, 2021, the general meeting of the Association of Finnish Travel Industry (SMAL) approved the following ethical guidelines, which are intended to define good business practices for the members of the Association.

The ethical guidelines also support sustainable travel, to increase the positive effects of the travel industry and minimize its negative effects.

These guidelines are divided into three sections, and the members of the Association undertake to comply with them in their activities with all stakeholders.

Responsibility for the company’s general operations means that

  • act honestly
  • comply with laws, rules and decisions of the Association, as well as agreements between the Association and authorities, and require this of all stakeholders
  • comply with current general and specific legislation on travel sales, as well as agreements and terms negotiated between the Association and the authorities
  • comply with decisions made by the Consumer Disputes Board and courts
  • comply with the agreed travel contract
  • take responsibility for the activities of the company and the economic, environmental, and sociocultural issues related to its operations in accordance with the principles of the Helsinki Declaration; require this also of other stakeholders.
  • fulfilling legal obligations, including the accurate payment of taxes and other fees to the society
  • promoting free enterprise and competition

Responsibility in working with partners means that

  • stick to what has been agreed and aim to get everything in writing
  • follow the GDPR legislation, which means only using data received from stakeholders for the purpose for which it was requested

Responsibility in dealing with customers means that

  • respecting the privacy and integrity of customers
  • ensuring the safety of services and products
  • taking care of customers even in exceptional circumstances
  • acting responsibly in marketing and following the Association’s and authorities’ guidelines for good marketing
  • ensuring profitability and competitiveness
  • taking responsibility for the well-being, training, and motivation of personnel

These guidelines are followed in all activities, such as travel sales, investment activities, subcontracting, business development, and other business and employment relationships. Commit to open interaction with various stakeholders and promote good practices and cooperation.