Juha Järvinen is Chief Commercial Officer at Virgin Atlantic. He leads the Commercial function with responsibility for Network Planning, Joint Venture & Partnerships, Global Sales, Revenue Management, Distribution, Government Affairs, Sustainability, Holidays and Cargo business units, and core contribution to becoming the most loved travel company.
Juha has previously worked at Finnair Plc, where he had been Chief Commercial Officer and Executive Board Member since 2014 and Managing Director of Finnair Cargo from 2012 to 2016. Prior to Finnair, Juha held several senior commercial and operations positions at SAS Scandinavian Airlines during his 14 years at the airline.
Juha is currently President Emeritus of the Airline Passenger Experience Association [APEX] Board, a US based non-profit association representing the global airline, technology and entertainment industry which looks at ways to continue improvements in customer experience.
Juha holds an MBA from Danube University in Austria and a BA Honours from London Metropolitan University Business School. He resides in London with his spouse. Loves travelling and exploring the world. Enjoys going to the gym, running or a bikram hot yoga class.